The ipod and iphone has been, since its release in 2001, the most innovative and popular digital devices in the world. Being produced by a solid brand such as Apple, ipod became popular in a very short time period. The popularity of the iPod was owed, in addition to the practical usage of the particular product, to the original strategies to promoting and advertising of the company and, at the same time, to the aesthetical qualities which the product presented, including the design features towards the packaging.

Since the appearance of the product on the market, meaning the first iPod in 2001, the design of the product changed, however, not dramatically; still, every model of the iPod came with the latest features, so the design as well as the package had to be adapted to, in order to satisfy the consumers. The most crucial element that was considered with the creators when establishing is very important of the new device was a wonderful proportioning. The new item was supposed to be light and easy, just to be carried in all sizes of pockets, yet it needed to look like a powerful and strong device. More, the necessity of providing a gradual platform for the controls cheap the device was supposed to be managed easily with the customers, lead to the optimization of the perfect size and shape. The result was a device that has been the right size just to be held in the hand quite easily and managed with ease. In the 5 years of constant research and discover the right proportion for the iPods, the device ranged between the thickest model, expressed in the 2nd generation of iPods as well as the almost as thick 4th generation iPod to the more symmetric models of the 1st and 3rd generations.

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Following these rules, the first 4 generations of the iPod managed the maintain right proportions that might permit the optimum using the sound and later on, the photo features (all the same, the iPod nano was accepted as too light and fragile). After the launching of the 4th generation of iPods, Apple were getting ready to provide a new sometimes more innovative iPod, that has been supposed to have a video feature, at the same time. At that time, the most significant concern of the producers was the truth that, due to the new iPod features, which had to permit a good visibility and a larger screen, a wonderful proportions of the iPod could be ruined. As a result, the final generation of iPods may be the thinnest of all; instead, the screen is greater, which allows videos being watched much better.

Because the original model, the iPod’s height and width have remained exactly the same. Still, the corners of the new iPod video are sharper, in comparison to the rounded edges of the previous models. More, the center button of the device is flat, without the convex potions, which characterized the first sort models of iPods.

The modern iPod video will come in 2 colors: white and black, which adapt well towards the color of the package, that is black and silver. Using this colors (which are the identical to the ones of the iPod s nano colors), the newest device seems improved and more refined. The black iPod has a chrome Apple logo, even so the ear buds remain white, for both colors of the main device.

The ipod and iphone has been constantly modified to be able to establish the perfect size for carrying and listening to music while walking and infrequently dancing. The iPod video presents, besides a distinct technical evolution allowing now watching videos on this small device, a brand new appearance, with different proportions, that happen to be adapted to the most crucial request: good visibility. Which has a larger screen and thinner aspect, ipod video turns out to be a fashionable and aesthetic product, which slightly changes the image of the previous models, yet keeps the brand features intact.

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